Monday, 30 May 2011

Justin Bieber's perfume ad: seduction by a child is wrong


Cricma.com promate this product.To be fair, Eduardo (and aunt of Eduardo), perfume adverts are not exactly known for that elusive quality we in the business refer to as "the relaxed sphincter factor". This is when something is so unembarrassing that one can relax one's sphincter. Clever that, huh? A really, like, smart linguist must have come up with that one. A cunning one, even. OK, step away, folks, nothing to see here.

Some of us are still recovering from Ewan McGregor's unforgivable plug for Davidoff Somethingorother ("I find myself in an exhilarating journey" – presumably a journey straight to the bank). Even worse was the Chanel sheckel taken by McGregor's former singing mate, Nicole Kidman. It is a proven medical fact that just the memory of Kidman braying, "I'm a dancer! I love to dance!" still causes the innards of all sentient human beings to curl.

Meanwhile, the contributions to the world of olfactory cinema from Sean John/Diddy/Daddy/Swagg/whatever-his-stupid-name-is-this-week are so extraordinary they require their own genre, as Hitchcock's films do, or those of David Lynch, but in a perhaps less positive way.
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